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Services > Overview
A real problem with social media websites, media players and widgets is their inability
to collect data on the user groups they cater to. The move toward web services,
affiliate advertising and syndicated content introduces further complexity. Where
companies used to target consumers with web trends, click through’s and on-line
purchases, they now find themselves without similar data on groups and social networks.
Groundswell provides the planning, implementation and data analysis assistance to
empower our clients to track their groups and social networks. We transform existing
web sites, rich internet applications and media players into social media collectors
that feed a community database. We then augment that data with other sources that
yield community intel. What we end up with, is a new kind of customer profile.
Our Services Staff assists you with site building, application level support, database
integration, media mapping, web publishing, data importing and system implementation.
Our Database Administrators and Data Miners provide further assistance with text mining, scorecards, ad-hoc
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reports and advanced data mining to help you answer
the deeper questions about your community that include acquisition, monetization, retention
and churn.
When you are ready to make a move toward understanding and catering to your community
of customers, Groundswell Services is ready to help.
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