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The Groundswell web services can be embedded or used to create websites and media players that collect and report community intelligence.
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Groundswell® Community Core
My Page / Groups / Ratings / Campaigns / Forums / Social Networking /eMail / IM
/ Search / Blog / RSS / Calendar / Security / Mobility / Publishing / Administration
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Community Core Core is the essential base web service of the Groundswell platform, which allows members to set up their own MyPage and collaborate with other members in the community. Community Core allows users to Create a profile with an Avatar, Blog, Invite Friends to their social network, share content, publish events, initiate campaigns, subscribe to favorite pages or blogs, upload videos, pictures and songs and connect with members via eMail, Instant Messaging, Text Messaging and more.
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Groundswell® Content Vault
Video / Audio / Pictures / Pod Cast
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Content Vault is where members keep their content. The folders can be set up for Pictures, Videos, Songs, Favorites, Calendar, Events and other things they may want to save and have quick access to. You can use the Content Vault to establish premium access for premier customers as a subscription or download model. Members with privileges can share premium content that you give them access to, like unique videos, new and breaking music artists or exclusive events. Combined with the Groundswell Monetize service, the content vault can be a significant profit center for your business.
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Groundswell® Monetize
Rewards / Loyalty / Auction / eCommerce / eCatalog
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Monetize service empowers you to monetize your customer base with Web 2.0. Our eCommerce engine allows you to set up store fronts and auction features. Sponsorship allows you to tie advertiser brand icons on member My Pages to the corresponding product catalogs for rewards. The Groundswell Monetize service leverages the members’ social network to drive product endorsements in exchange for rewards.
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Groundswell® Analytics
Analytics / Community Intelligence / Reporting Services / Data Mining
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Analytics service reveals how your customers interact as a community. Groundswell provides the ability to see the customer data across all feature sets as well as the ability to import other data sources for advanced analytics. How members share information, when they blog, how they react to campaigns, what rewards result in retention and expansion can all be analyzed through the analytics service.
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